Ease Your Toothache By Using A Tmj Splint

Some people suffer from pains in their jaw stimulated by tension inside the joint. This problem, referred to as TMJ by many, could set off a great deal of pain within the jaw and the teeth, with several people seeking help from doctors, and using prescription pain-killers to try and soften the agony they feel. This pain and suffering will be disabling, with several people finding that the misery caused by TMJ prevents them from being able to work effectively. They may already have tried chiropractors and therapists to try and get their jaw functioning properly, however it is not until they see a Schaumburg dental clinic professional regarding their problem that will come close to being relief.

One of the main reasons of TMJ is that the place of the teeth inside the mouth. As we age, these teeth become damaged, and this could cause the angle or direction of the bite to change vaguely, with the jaw moving backwards in the mouth more than it used to. This may be the beginning of TMJ, and the Schaumburg dental clinic should be ready to help you to improve your jaw pain using a TMJ splint. This splint can often be used only at night, and will help you to line up the teeth against each other so that your jaw has not being forced in one specific direction.

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If your jaw is only in the early phases of TMJ, then any other alternative might be to try braces to correct the angle of your jaw. Many older people do not feel comfy with metal braces, however a cosmetic dentist Schaumburg clinic could be able to supply you Invisalign. This is a clear brace which is designed to conceal the fact that you are having your teeth straightened.

Invisalign will also be employed by people who are attending a cosmetic dentist Schaumburg practice so as to get their teeth straightened for causes of appearance. Since you want to look your best, having your teeth straightened out by employing an invisible brace will help you to keep your self-confidence levels up. The Schaumburg dental clinic will provide you a way to change the angle or look of your teeth in a some months without having to appear in public with a metal brace. The Invisalign brace can gently move the teeth in the mouth so that they’re eventually straight without ruining your smile. Taking this step can assist you to get a brand new look that enhances your appearance.

Article Source: sooperarticles.com/health-fitness-articles/dental-care-articles/ease-your-toothache-using-tmj-splint-676143.html

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Dog’s throat cut in Cairns, Australia

Thursday, July 15, 2010

In what the RSPCA calls a “horrific” case of animal cruelty, a dog’s jaw was taped shut, and its throat cut, in Cairns, Australia.

The Staffordshire mix, who was found by police in a critical condition last Thursday, was reportedly struggling to breath and bleeding heavily due to her throat being slashed and her muzzle being bound.

“The way they cut was almost down to the larynx, so muscles were cut but luckily they missed the jugular veins,” said Sarah Gill, the vet who stitched the 10 cm long, 3 cm deep cut.

In a statement reported on Tuesday, Inspector Cameron Buswell, a law enforcement officer with the RSPCA animal welfare charity, said it is hard to comprehend that there are people in the community capable of this level of cruelty.

“This would have to be up there as one of the more horrific cases we’ve dealt with […]The poor dog must have been petrified. How she didn’t die is miraculous.” he said.

Named ‘Franky’ by rescuers, the dog is progressing well along her road to recovery, has a warm, loving and kind nature, and has begun to come out of her shell, Buswell said.

“She is a really nice natured animal and she loves being with people.”

This has become apart of string of violent attacks on pets in Queensland. Another dog in North Queensland named ‘Boof’ was beaten and left to die with a 30 kg chain around his neck in January. In May, a family dog in Toowoomba had its throat slit and a rubber band placed around the wound, twice.

The RSPCA is appealing for information from the public regarding the person or persons responsible for the latest attack.

Retrieved from “https://en.wikinews.org/w/index.php?title=Dog%27s_throat_cut_in_Cairns,_Australia&oldid=3818493”

British TV presenter Rico Daniels tells Wikinews about being ‘The Salvager’

Saturday, March 14, 2009

Rico Daniels is a British TV presenter living in France who is known for his two television series — The Salvager — whilst he still lived in the UK and then Le Salvager after he moved to France. Rico has been in a variety of jobs but his passion is now his profession – he turns unwanted ‘junk’ into unusual pieces of furniture. Rico’s creations and the methods used to fabricate them are the subject of the Salvager shows.

Rico spoke to Wikinews in January about his inspiration and early life, future plans, other hobbies and more. Read on for the full exclusive interview, published for the first time:

Retrieved from “https://en.wikinews.org/w/index.php?title=British_TV_presenter_Rico_Daniels_tells_Wikinews_about_being_%27The_Salvager%27&oldid=1100139”

Negative Ions The Positive Effect On Health

Negative Ions – The Positive Effect on Health

by

Adam Graves

Other benefits reported through the Economy Daily News, January 30, 2002, are strengthening of the immune system and autonomic nerve fibres.

In addition, The more negatively charged ions there are actually in the blood, the more efficient the cell\’s metabolic techniques. Metabolism on the cellular level is a process of acquiring nutrients from the blood and disposing involving waste back in and is really important to the human cells.

What will be the effects of Positively Loaded Ions?… slower and less efficient the cell\’s metabolic process.

Positive ions are also referred to as free radicals,… and who doesn\’t know in the adverse effect of 100 % free radicals?

[youtube]http://www.youtube.com/watch?v=EWZxThGh5wQ[/youtube]

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A negative ion can be a molecule, an oxygen atom that has an extra electron charged with it.   Positively charged ions have an electron deficiency, and negatively charged ions have an electron surplus.

Positive ions have a negative effect. Positive ions inside air make us feel tired and irritable and induce fatigue and unhappiness. Negative ions are the good particles in the air that keep us healthy. To have a healthy environment, it is important to replace positive ions with negative ones.

When Are They Found?

Negative ions are abundant in nature, such as in close proximity to waterfalls and mountain. They\’re just especially abundant near fast moving water. They are also known to have positive effects in helping to keep us feel refreshed.

Many appliances in the home, such as hair dryers, get positive ions. Over a period, the positive ions get us fell tired and listless. The answer is to generate negative ions into the air with water movement like an indoor water water fall.

Their own Positive Effect

Poor ions attach themselves to airborne particles including dust, pollen, smoke and dander, causing them to drop in the air. This improves the air quality helping us breathe better and get less allergy conditions. Air conditioners in your home work more efficiently and the home feels fresh and energized.

The easier we are able to breathe, the more oxygen we are able to take to our head and into our bloodstream. when entered into the bloodstream, they improve the delivery of oxygen to your cells and tissues. When in close proximity to a negative ion origin, we feel the same jolt of clear energy that him and i get from a several whiffs of straight air.

It may be suggested that negative ions may actually reduce serotonin through that enhancement of monoamine oxidase action. \”Negative ion treatment has proven to be successful in reducing your overproduction of serotonin, and therefore successful in alleviating depression in some cases\” (Kreuger, 1957).

Enhance the Air Quality with a Water Fountain

The utilization of a water fountains is among the most efficient way to build healthy ions in your house. The effect is virtually immediate. Water fountains are generally portable. They can be situated in almost any room in your house. Plumbing is not vital. Water is held in the reservoir. Powered from a main socket, just plug together with play. Inexpensive: The value of health far outweighs the lower cost of purchasing some sort of water fountain. Style: you can find so many styles available to blend or enhance active decor.

If you are suffering with negative health effects, such as dry eyes, depression or unclear thinking it\’s almost certainly due to positive ions in the air that is causing you to be feel constantly tired and beneath the weather.

Talking about the current social trends, products and more. Check out my web site.

How does power balance work and is it really worth your investment?

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rTMS, Magnetic Therapy For The Brain

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About Magnetic Therapy

Article Source:

ArticleRich.com

UN releases first-ever human rights report on Kashmir

Sunday, June 17, 2018

On Thursday, the United Nations (UN) released its first-ever report for Kashmir, highlighting several incidents of alleged human rights violations in the last two years in the Indian state of Jammu and Kashmir as well as Pakistani-administered areas of Kashmir, namely Gilgit-Baltistan and Azad Kashmir. The Indian Ministry of External Affairs (MEA) denounced the 49-page report by the UN Office of the High Commissioner for Human Rights, calling it “selective”, “malicious” and “fallacious”. The report mentions human rights violations including torture, enforced disappearances, sexual violations, administrative detention, violations on the right to health and education, lack of access to justice and arbitrary arrests and detention among others.

Zeid Ra’ad Al Hussein, the UN High Commissioner for Human Rights, said he would urge the UN Human Rights Council “to consider establishing a Commission of Inquiry to conduct a comprehensive independent international investigation into allegations of human rights violation in Kashmir”. Hussein was not granted permission, by either India or Pakistan, to visit Kashmir for the report.

Per the report, Pakistan was asked to stop “misuse of anti-terror legislation to persecute those engaging in peaceful political and civil activities and those who express dissent.” In July 2016, Indian security forces killed the Hizbul Mujahideen leader Burhan Muzaffar Wani, which led to protests in the Kashmir Valley. In response to the protests, Indian security forces fired metallic pellets, and their activities led to human rights violation, the UN report read. It also accused India of the unlawful killing of about 145 civilians since 2016. The report asked India to “fully respect the right of self-determination of the people of Kashmir as protected under international law.”

The MEA issued a statement which read: “India rejects the report. It is fallacious, tendentious and motivated. We question the intent in bringing out such a report. It is a selective compilation of largely unverified information. It is overtly prejudiced and seeks to build a false narrative.” Per the constitution of Jammu and Kashmir it “is and shall be an integral part of the Union of India” while Pakistan’s constitution does not mention Azad Kashmir or Gilgit-Baltistan in its territories, but has a provision for relations with Pakistan subject to Jammu and Kashmir people’s decision to acceede to Pakistan. The MEA added in their statement, “Cross-border terror and incitement are aimed at suppressing the will of the people of Jammu & Kashmir, disrupting its political and social fabric and undermining India’s integrity”.

Unlike India, the report was welcomed by Pakistan. In a press release, the Foreign Office said Pakistan “welcomes the proposal by the UN High Commissioner for Human Rights to establish a Commission of Inquiry for [an] international investigation into human rights violations” in Indian-held Kashmir.

Directing towards Indian authorities, the report asked to “urgently repeal the Armed Forces (Jammu and Kashmir) Special Powers Act, 1990; and, in the meantime, immediately remove the requirement for prior central government permission to prosecute security forces personnel accused of human rights violations in civilian courts”.

“The report violates India’s sovereignty and territorial integrity. The entire state of Jammu and Kashmir is an integral part of India. Pakistan is in illegal and forcible occupation of a part of the Indian state through aggression. We have repeatedly called upon Pakistan to vacate the occupied territories. The incorrect description of Indian territory in the report is mischievous, misleading and unacceptable. There are no entities such as ‘Azad Jammu and Kashmir’ and ‘Gilgit-Baltistan'”, India’s External Affairs ministry said in their statement.

The report was welcomed by some activists and leaders in Kashmir. Jammu and Kashmir human rights activist Khurram Parvez welcomed the UN report. Kashmiri leader Mirwaiz Umar Farooq wrote on Twitter, “People of Kashmir thank the U.N., especially the bold efforts of its HR commissioner, Zeid Ra’ad Al Hussein, for its support to the right of self-determination.”

The Kashmir-conflict between India and Pakistan has led to two wars since their independence in 1947. Between 1990 and 2017, there have been about 69,820 militancy-related incidents in Jammu and Kashmir, and more than 41 thousand people were killed. In 2017, there were over 800 ceasefire violations along the heavily-militarised Line of Control in Kashmir between India and Pakistan.

Retrieved from “https://en.wikinews.org/w/index.php?title=UN_releases_first-ever_human_rights_report_on_Kashmir&oldid=4556994”

University of Sussex professor L. Alan Winters speaks to Wikinews on trade, Brexit

Friday, June 4, 2021

Both the decision of the United Kingdom to leave the European Union (EU) in the 2016 Brexit referendum and 2017 invocation of Article 50 of the Treaty on European Union, and the subsequent negotiations leading up to and following the EU–UK Trade and Cooperation Agreement signed December 30, 2020 were covered at length by University of Sussex professor L. Alan Winters. In a Zoom call, Wikinews spoke June 3 with Professor Winters about both the Brexit agreement and recent developments in UK trade policy to learn more about his thoughts.

Winters is professor of economics at the University of Sussex, as well as founding director and fellow of the UK Trade Policy Observatory (UKTPO). His career spans over 15 years, including as chief economist at the Department for International Development, director of the Development Research Group of the World Bank, CEO of the Migrating Out of Poverty Research Programme Consortium and advisor for the Organisation for Economic Co-operation and Development, the Commonwealth Secretariat, the European Commission, the European Parliament, the United Nations Conference on Trade and Development, the World Trade Organization and the Inter-American Development Bank.

Three reports where Winters is listed as an author were used as reference during the interview: “COVID-19 will reinforce the Brexit shock”, “The Costs of Brexit” and “Taking stock of the new UK-EU Trade and Cooperation Agreement: governance, state subsidies and the level playing field”.

Winters was awarded the title “Companion of the Most Honourable Order of the Bath”, styled C.B., on June 16, 2012 as part of the 2012 Birthday Honours.

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Retrieved from “https://en.wikinews.org/w/index.php?title=University_of_Sussex_professor_L._Alan_Winters_speaks_to_Wikinews_on_trade,_Brexit&oldid=4622293”

Wikinews 2020: An ‘Original reporting’ year in review

Friday, January 1, 2021

After an active year of original content published on the English-language Wikinews, we take a look back at some of the two dozen-plus original reports from our contributors during 2020.

Retrieved from “https://en.wikinews.org/w/index.php?title=Wikinews_2020:_An_%27Original_reporting%27_year_in_review&oldid=4608262”

Steps On How To Bet On Basketball Games

If you are going to bet on basketball game, and you want to enjoy your betting and consistently win from it, there are few dos and donts that you have to keep in mind as basketball games can gives you a variety of options of betting such as point spreads, totals, money lines and props. But the most important thing you have to remember is to always do a research on the games and the player prior placing your hard earned money on a sportsbook site.

However, in this article you will learn the step by step procedure on how you shouldbet on basketballgame correctly.

1. Tobet on basketballgame, you must find a legal sportsbook. Lucky enough if you are a resident of Nevada as they are the only legal sportsbook in the United States. But dont worry, if you are outside of the United States, you can go for other options such as betting in the internet.

2. Choose what type of bet you are going to place your wager such as point spread, total, money line, or proposition bets. Point spreads are bets on how much a team will win or lose by. You take the point spread and add or subtract that many points from the team you are betting on. On the other hand, betting on Totals means betting on the combined points scored by both teams. Next, if you choose to bet on the Money lines, then you have to bet on the team you think will win or lose the game outright. Lastly, the Proposition bet is betting on a particular aspect of the game. For example, betting on which team scores first in a match, betting on which player you think will be the MVP of the year and so much more. All of these bets are often offered for both the first and second half of games, as well as the entire game.

3. Next is for you to decide on how much amount of money you are going to spend for your bet. Dont bet an amount of money you cant afford to lose. Be wise and smart.

4. Once you have decided on what type of bets and how much money are going to spend, you can now proceed to the sportsbook s window and place your bet. Sportsbooks refer to games by number, not team name, so find the number of the team you would like to bet on.

5. Tell the cashier your bet- type and the amount. Complete the transaction. Give your money to the ticket writer and check your ticket. Keep your ticket as you will need to present it if in case you win your bet.

6. The process of betting online is almost the same with the step procedure mentioned above, but of course, there is no writer. With sportsbook online, you will just need to click on the sport you want to bet on and follow the menus and options until you find what you want to bet on.

Ten-year-old computer glitch prevents delivery of 1,380 Canadian health results

Sunday, May 24, 2009

The Saskatoon Health Region in Saskatchewan, Canada recently discovered a fax machine problem which had not relayed almost 1,500 X-rays, Computed tomography (CT) and Magnetic resonance imaging (MRI) scans, ultrasounds, and other medical imaging test results to doctors.

The fax machine is part of the automated Radiology Information System. An audit revealed that medical diagnostic tests involving results dating back a decade have been affected by the broken fax machine.

On May 6, a doctor called the health region officials seeking follow up on a patient’s report. Staff who delved into it, found that the report was not sent from the system.

Now, two weeks later, this same patient has still not been contacted by the health region.

“It has taken some time to work with the patient’s physician. That was important — to get more information and more detail because we want that patient’s physician to be involved in the discussion with the patient,” Dr. David Poulin, vice-president of medical affairs for The Saskatoon Health Region, said. “This is a system error and that’s just what it was — an error. This doesn’t reflect in any way on the quality of work regional staff have done and continue to do.”

An internal review revealed that, of 2.2 million diagnostic tests performed, at least 1,380 had not been sent out by the malfunctioning fax machine.

The health region will embark on contacting each of the 1,380 patients and their physicians to make sure that the results have been received and if any health care was compromised.

Patients can also contact the health region via a newly set up hotline to make enquiries.

“We think it would actually be good practice if physician offices could have a system to check whether they have received important reports,” said Poulin, “The common practice appears to be in many doctors’ offices, particularly family physician offices, that they don’t respond to the report until it arrives. So, they basically are waiting for the report to arrive in their office by fax and it’s at that point that they look at it and decide what action to take.”

City Hospital, St. Paul’s Hospital and Royal University Hospital were the three city hospitals affected. Saskatoon has a population of roughly 233,923, and the hospitals also serve the surrounding rural areas.

Ironically the faulty fax machine was discovered the same week that provincial medical officials began to review approximately 70,000 radiology tests conducted in Yorkton. Officials there doubt the competence of the physician who first interpreted the radiology results.

Retrieved from “https://en.wikinews.org/w/index.php?title=Ten-year-old_computer_glitch_prevents_delivery_of_1,380_Canadian_health_results&oldid=826425”

Denny’s Super Bowl free ‘Grand Slam Breakfast’ brings 2 million diners

Friday, February 6, 2009

Denny’s 1,600 chain restaurants across North America, Puerto Rico and Canada, were slammed for eight hours Tuesday with hungry patrons standing on sidewalks for nearly two hours to take advantage of the $5.99 “Grand Slam Breakfast” giveaway.

Denny’s, a dining chain with annual revenue of about $900 million, has advertised in a TV commercial Sunday during the Super Bowl XLIII that it would give away its signature breakfast from 6 a.m. until 2 p.m. local time Tuesday, at all its restaurants in the U.S., Canada and Puerto Rico, while supplies lasted.

Denny’s Diner has promoted the iconic dish giveaway heavily, with a bold 30-second appeal ad that aired during the third quarter of the Super Bowl 43 on Sunday, plus another 15-second ad during the post-game show, offering a free breakfast to some 90 million viewers. In addition, it has placed a full-page ad in USA Today‘s Monday edition. The promotion was further announced on The Today Show and notices were also sent out to the chain’s “Denny’s Breakfast Club” members.

The NBC ad, which was bought to unveil a new promotion for customers squeezed by the recession, may have cost as much as $3 million, said Nelson Marchioli, CEO of Denny’s Corp. Super Bowl XLIII’s 30-second commercial time slot costs $2.4 million–$3 million for the airtime alone, excluding production and talent costs.

The game was televised live by the US NBC Sunday Night Football and Canada’s CTV Television Network. BayTSP has reported that, “as of 10 a.m. Wednesday, commercials that initially aired during NBC’s Super Bowl XLIII broadcast subsequently had been watched online more than 28 million times.”

“The promotion has a total cost of $5 million U.S., which includes $3 million for the commercial on NBC,” said a Denny’s spokesman, noting also that the company received about $50 million in news coverage, most of which was positive. According to a Denny’s representative, two million people walked through the restaurant chains’ doors Tuesday, and each Denny’s restaurant served an average of 130 Grand Slams per hour.

With the “Denny’s Feeds America” promotion, the company has reported 14 million hits on its Web site between Sunday night and Monday morning. Denny’s shares rose 6 cents, or 3.1 percent, to $1.98 in afternoon trading. The stock has traded in a range of $1.18 to $4.10 over the past 52 weeks.

“Denny’s free Grand Slam” has ranked in the top 10 Google searches early Tuesday and fell to No. 18 by the end of the promotion, while “denny s locations” was #9 on Google Trends, which tracks fast-rising searches. It has also held spots No. 1 (Denny’s) and 7 (Grand Slam) on Twitter‘s trending topics. It has generated much chat on Twitter, garnering 1,700 tweets on Tuesday, compared with its average of 59. Doritos, winner of the USA TODAY survey for best Super Bowl spot ad, had 933 mentions after reaching a peak of almost 3,300.

The idea of the TV ad was to get people to come in and re-evaluate Denny’s Diner. “A lot of people have forgotten what Denny’s is, or they think they know, while we’ve come out with a whole lot of new products. We felt like we needed to jump start the brand,” Denny’s Chief Marketing and Innovation Officer Mark Chmiel said.

“We’re celebrating the Grand Slam this year,” Chmiel said. According to the company’s financial data, on January 15 Denny’s reported systemwide comparable-store sales for the fourth quarter were down 6.1 percent, compared to a 0.2 percent decline from the same period in 2007.

According to Robert Gonzalez, public relations company Hill & Knowlton spokesman, Denny’s has expected at least 2 million people to eat a free Grand Slam by the end of the promotion. “Every restaurant is packed with people and lines,” Gonzalez said. “Everything today is about fast. People are on the go, and they’re eating fast food. It’s cutting into sit-down dining,” he added.

“Each of the more than 1,500 Denny’s were planning to make about 100 Grand Slams an hour,” Denny’s spokeswoman Cori Rice said. It had predicted it will have served about 1,400 people per location, more than five times the normal volume. “Grand Slam Breakfast” is a four-item option on its menu, consisting of two pancakes, two eggs, two strips of bacon and two sausage links. It weighs in at 44 grams of fat, 56 carbohydrates and 770 calories.

Nationwide, Denny’s expected to sell about 2 million Grand Slams — about 15 percent of the annual tally. According to Mark Chmiel, chief marketing operator and executive vice president, the diner chain has reported approximately 2 million meals worth more than $12 million were given away nationwide and each Denny’s restaurant served an average of 130 Grand Slams per hour. It estimated it has earned about $50 million worth of public relations following the free Grand Slam campaign, Chmiel said.

The company is also experimenting with a Grand Slam Burrito and also has introduced for this year, a Grand Slamwich, which includes eggs, bacon, sausage and cheese between two slices of bread, with a teaspoon serving. “It already has shown strong consumer appeal,” said Chmiel. The company has received flood of e-mails and letters proving the positive impact of the Grand Slam campaign and commercials on its customers.

Chmiel also announced he’s planning a third major promotion in this year’s third quarter, which happens to include another major sporting event, the World Series. “That’s one we’re definitely looking at,” he said.

Jobless Paris Winslow of downtown San Francisco, California has joined the long line which stretched from the front door on Mission Street, between Fourth and Fifth streets, to the corner of Fourth and up the block. “The economy is getting kind of scary. This line looks like those pictures of soup kitchen lines during the 1929 Great Depression,” Winslow said.

“I came all the way from San Francisco for a free $6 meal, Isn’t that pathetic? A year ago, I never would have done this. These days I’m willing to put my ego on the back burner,” said Stephen Weller, a jobless contractor who waited with his dog, Emmett. California Denny’s restaurant managers have issued rain checks (for free chilled meals, as security backed by actual bacon) to anyone who failed to get in by the 2 p.m. deadline.

A big eater could also “Slam It Up” by adding any two additional items for 99 cents each to their meal. Customers on Tuesday were also handed “bounceback” coupon books that include offers for additional free menu items with purchases. Chicago Tribune reporter Kevin Pang has eaten five free Grand Slams on Tuesday at five different Denny’s Diners in four hours. He claims to have consumed 4,100 calories at Harwood Heights, 5:36 a.m, at Schiller Park, 6:22 a.m., at Franklin Park, 7:08 a.m., at Melrose Park, 7:41 a.m. and at Grand Slam No. 5 Oak Park, 8:57 a.m.

“The Grand Slam has always been a Denny’s favorite. This free offer is our way of reacquainting America with Denny’s real breakfast and with the Denny’s brand,” Denny’s CEO Nelson Marchioli said in a statement. In 1977s, the Grand Slam started as a baseball-related promotion in Atlanta, Georgia. Its normal price averages around $5.99. Marchioli said the event was also a way to kick-off its “Year of the Grand Slam” promotion. Denny’s claimed it has sold 12.5 million Grand Slams a year.

“The economy’s tough and people are jumping all the way to fast food to try to figure it out. We all use fast food, whether it’s for time or convenience or for money. But you can go to Denny’s and you don’t have to give up a real breakfast and that was the whole focus of our commercial,” Marchioli explained. McDonald’s (MCD, Fortune 500) has done well during this economic meltdown since the global recession pushes people toward less expensive dining options.

McDonald’s has announced plans Wednesday to open 175 new restaurants in China this year despite the global economic crisis, thereby increasing the number of outlets in China by 17 percent, from 1,050 currently. Last month, McDonald’s 2008 net profit has risen 80 percent from 2007 to 4.3 billion dollars.

Marchioli has also introduced Denny’s $4 Weekday Express Slam, which is a streamlined version of the Grand Slam. “I want to take back share. For too long, we have allowed others to take share, whether it was Starbucks or McDonald’s. They’re fine competitors and I don’t expect to take all their business from them, but I’d like a little bit back,” Marchioli noted.

According to Rafi Mohammed, author of “The Art of Pricing,” people love free. “It triggers a Pavlovian response in people,” said Mohammed. If Pavlov’s dogs salivate when a bell rings, Denny’s free Grand Slam breakfast has attracted 2 million hungry customers. “I believe free maximizes trial and doesn’t devalue a product as long as it is a rare event. Aside from the cost, the major downside is that it attracts customers who truly have no intention of coming back,” he added.

According to University of Portland consumer psychology professor Deana Julka, people flock to free promotions amid just a few dollars saving because there’s nothing in life for free. “So when there’s something out there that costs nothing, it creates a psychological rush. Especially in these times when people feel overtaxed or overburden, there’s an internal reward people feel by getting something for free,” she said. “It’s being thrifty and feeling like you beat the system. Free really hits the spot for a lot of people,” Julka added.

“Free is an emotional hot button. When free is concerned, there is no downside – or, at least, we don’t see the downside immediately. So we overvalue everything that is free. People love free stuff, particularly when money’s tight,” said Dan Ariely, a business professor at Duke University, author of “Predictably Irrational: The Hidden Forces That Shape Our Decisions.”

Experts, however, explained these moves need to be done sparingly, since giveaways can teeter in the balance between desperation and a well designed marketing ploy. “Giving your product away for free is not worth it because it undermines your brand value,” said branding expert Rob Frankel, saying people are attached to the idea of it being free, than the actual product itself.

Free giveaways are not anything new in the food industry. “It just feels good when you can get something for free and not have to worry about it coming out of your wallet,” Frankel noted. Dunkin’ Donuts and Panera Bread all have had free coffee and food promos last year. “In November, Starbucks gave away free cup of coffee to anyone who came in on Election Day. Have you taken a look at how Starbucks is doing now?” Last week it has announced it would shut down 300 stores, in addition to the 600 it already planned to close.

On February 24, IHOP will be offering a free shortstack to every customer to encourage donations (in place of the cost) for Childrens Miracle Network. The International House of Pancakes (IHOP) is a United States-based restaurant chain that specializes in breakfast foods and is owned by DineEquity. The chain had more than 1950 restaurants in all 50 states, the U.S. Virgin Islands, Canada and Mexico. Since 2006, IHOP’s National Pancake Day celebration has raised over $1.85 million. In 2008, over 1.5 million pancakes (12 miles high if they were stacked) were given to customers for donations.

Denny’s (“Denny’s Diner”) is a full-service diner/family restaurant chain in the United States. It operates over 2,500 restaurants in the United States (including Puerto Rico), Canada, Curaçao, Costa Rica, El Salvador, Jamaica, Japan, Mexico, and New Zealand). The resto chain is known for always being open, serving breakfast, lunch, dinner, and dessert around the clock.

Today, Denny’s operates about 1,600 restaurants in all 50 U.S. states, Canada and Mexico. There are also about 578 Denny’s restaurants in Japan operated under a license by a subsidiary of Seven & I Holdings, seven Denny’s locations in New Zealand, and approximately 38 Denny’s diners in the United States. Denny’s headquarters is now located in Spartanburg, South Carolina, headquarters of the parent company Trans World Corporation that acquired Denny’s in 1987.

Denny’s was historically notable for offering a free meal to anyone on their birthday. The offer included a limited number of meal options from a special birthday menu. The promotional ritual ceased in 1993, though occasionally individual franchises will continue the tradition.

In 2008, Denny’s has ceased to be in the ranks among the top diner chains in the $83 billion breakfast market, whose top five firms — McDonald’s, Starbucks, Dunkin’ Donuts, Burger King and IHOP — accounted for 22 percent of the volume. “A lot of consumers have written Denny’s off their let’s-go-there list,” said Ron Paul, president of Technomic, a consulting firm.

Super Bowl XLIII was an American football game between the American Football Conference champion Pittsburgh Steelers (15–4) and the National Football Conference champion Arizona Cardinals (12–8) to decide the National Football League (NFL) champion for the 2008 NFL season. It was played on February 1, 2009, at Raymond James Stadiumin Tampa, Florida. It has an attendance of 70,774 and 98.7 million viewers. Pittsburgh earned its sixth Super Bowl win, thus securing sole possession of the record for most Super Bowl wins.

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